Press Release

September 22, 2008

RAYMOND JAMES SCORES WELL IN
ADVISOR SATISFACTION STUDY

ST. PETERSBURG, Fla. – According to a recent survey of its affiliated advisors, Raymond James enjoyed a 97 percent overall satisfaction rating. This is the highest level of satisfaction in the survey’s history.

Both employee and independent financial advisor respondents cited Raymond James’ stability and success, as well as company culture and values, as the most important drivers of their satisfaction. The next most critical factors identified were client services, operational support, technology service and support, and payout and fees. Eighty-eight percent of respondents indicated that “firm stability and success” is a most critical factor to their satisfaction. At the time of the survey, and while many financial services companies were posting losses, Raymond James reported record earnings for the firm’s third quarter — thereby buoying the confidence level of affiliated advisors and underscoring the importance they place on the firm’s long term viability.

At 97 percent, advisors’ willingness to recommend Raymond James to other financial advisors is at the highest ever measured. Advisors’ satisfaction with technology service and support was also rated higher in the 2008 survey than in prior years.

Anecdotal comments in response to open-ended questions suggest advisors affiliated with both broker/dealers consider Raymond James a highly ethical company, its Service 1st^sm culture family-oriented, and its focus on doing what is right for clients an important competitive advantage.

“These results,” said President and COO Chet Helck, “combined with our recent highest ranking in the J.D. Power and Associates Full Service Investor Satisfaction survey, really speak to the attention we are paying to our advisors and their clients, by delivering a range of best of breed products and services. I am delighted to see such a high level of satisfaction among our advisors.”

Raymond James’ range of affiliate options scored highest as a competitive advantage, however, this characteristic was not rated as particularly important by advisors in terms of their overall satisfaction levels.

Raymond James conducts the survey annually. It was administered during the last two weeks of July, 2008, among a random and statistically valid sample of advisors affiliated with both Raymond James & Associates and Raymond James Financial Services, with a minimum of two years of tenure.

Raymond James Financial (NYSE-RJF) is a Florida-based diversified holding company providing financial services to individuals, corporations and municipalities through its subsidiary companies. Its three principal wholly owned broker/dealers, Raymond James & Associates, Raymond James Financial Services and Raymond James Ltd. have more than 4,900 financial advisors serving 1.8 million accounts in 2,200 locations throughout the United States, Canada and overseas. In addition, total client assets are approximately $212 billion, of which approximately $35.8 billion are managed by the firm’s asset management subsidiaries.

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For more information, contact Anthea Penrose at 727-567-2824.
Please visit the Raymond James Press Center at raymondjames.com/media.